Virgin Bet targets market share in South Africa

Virgin Bet is targeting market share gains in South Africa after appointing Gail Odgers as its general manager for the market. Odgers started the role on 1 July and her arrival comes amid the operator’s ongoing launch in the country.

She tells iGaming Business she is incorporating her extensive marketing experience into the position, describing how that background informs her work for Virgin Bet South Africa. The appointment places marketing expertise at the centre of the operator’s local push.

According to iGaming Business, the operator's launch in South Africa has so far exceeded expectations and is gathering pace. With Virgin Bet explicitly aiming for market share gains, the rollout in South Africa is the focus of the company’s current activity.