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Industry · July 20, 2026

Prediction markets seize 27% of World Cup share from sportsbooks

Prediction markets seize 27% of World Cup share from sportsbooks

Prediction markets accounted for about 27% of US legal sports betting activity on the World Cup, according to H2 Gambling Capital. That share is described as having been seized from sportsbooks, meaning prediction-market wagers made up more than a quarter of the recorded tournament activity.

The figure applies to the US legal sports betting market and comes specifically in the context of World Cup betting, per H2 Gambling Capital. For players and observers tracking where wagering volume goes, a 27% slice signals a significant redistribution of action between traditional sportsbooks and prediction-style markets.

Player angle: This matters because about 27% of World Cup wagering in the US moved to prediction markets, showing a sizable shift in where bettors place their money. Our real money casinos guide has the up-to-date picture.

Reported by NEXT.io.

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