LevelUp NV
Industry · July 6, 2026

Why is Entain folding its winning hand in Poland and Croatia?

Why is Entain folding its winning hand in Poland and Croatia?

Entain is folding its winning hand in Poland and Croatia, a development flagged in recent coverage. The move singles out those central and eastern European markets by name and has been linked to broader strategic choices by the operator.

Coverage says Entain isn't selling CEE because of its failure; experts say the UK tax hike has hit it too hard. That assessment places the UK tax change at the centre of explanations for the decision.

The pre-existing deal structure with EMMA has made it possible to move fast, the same coverage notes. Taken together, observers point to the UK tax environment and the EMMA arrangement as the key facts explaining the rapid action in Poland and Croatia.

Player angle: Players should care because experts link Entain’s moves to a UK tax hike, showing how tax policy can push big operators to change their presence in other markets. Check our best online casinos before putting money anywhere.

Reported by iGaming Business.

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