Entain cuts 500 jobs and seeks ban on unlicensed sponsorship

Entain has announced cuts of 500 jobs and is pushing for a ban on unlicensed sponsorship, according to European Gaming. The twin announcements landed in the same week as the operator works to offset higher UK tax costs.

Taken together, the measures point to simultaneous cost-cutting and a drive to tighten sponsorship rules; the job reductions address internal spending while the sponsorship push targets relationships with unlicensed partners. A ban on unlicensed sponsorship would aim to limit partnerships with non-regulated outfits.

For the UK casino and sportsbook market, the moves are notable because they may change which brands appear around sport and entertainment and could alter how operators allocate budgets as they respond to higher taxation.