bet365 confirms Alberta launch and CFL partnership

UK gambling giant bet365 has confirmed it will launch in Alberta as the province’s iGaming market opens, announcing the move alongside a partnership with the Canadian Football League. The confirmation forms part of the operator’s continued expansion of its regulated presence across Canada, signalling a broader provincial rollout strategy.

The Alberta launch extends bet365’s Canadian operations beyond Ontario. Alberta customers will gain access to the operator’s sportsbook and online casino products when the service goes live.

Bet365 becomes one of several European players to enter the newly opened Alberta market, adding another regulated option for players in Canada as provincial iGaming markets take shape.