Banijay Gaming enters French land-based sector with JOA acquisition
By Dan Whitaker, Casino News Editor
Banijay Gaming has entered France’s land-based sector through the acquisition of JOA. The deal brings JOA under Banijay’s control and represents the company’s move into physical casino operations in France, marking a new chapter for its presence in the country.
Banijay’s acquisition of JOA will further cement its position in France as it eyes omnichannel opportunities in the market. The company’s stated focus on omnichannel options points to a strategy that links its French land-based foothold with broader market ambitions across channels in the country.
Player angle: Players should watch moves like this because a company expanding into land-based and omnichannel activity can affect where and how its games and promotions appear. Our real money casinos guide has the up-to-date picture.
Reported by iGaming Business.