Allwyn launches Powerball UK in National Lottery revamp

Allwyn has launched the US Powerball lottery format in the UK as the next phase of its National Lottery revamp. The hugely popular US format of Powerball has landed in the UK as Allwyn gets long-held plans in motion to expand and refresh the National Lottery offering.

Launching Powerball in the UK forms part of Allwyn UK's broader strategy to revamp and expand the National Lottery. The move is presented by Allwyn as a significant step in those long-held plans to change the lottery lineup in the UK.

The strategy behind the revamp has the end goal of doubling weekly returns to good causes by 2034, and the Powerball launch is positioned as a key phase of that programme. UK players and observers will now see the US-format draw operating as part of the National Lottery changes.